P3
P3 is a human resource company that specializes in pairing company culture with employees in order to maximize results. Brand integration included naming, tag line, identity, stationery system and website.
My role for projects below included: concept, design, illustration, writing, production and printing specs & management.
Name, Tag Line & IdentityIn developing the name, tag line and identity, the objective was a clean, fresh look that translated well across the three main company objectives. The tag line “people. performance. productivity.” also reinforces the company name, logo and main objectives . |
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Stationery SystemAfter developing the overall identity, the stationery system was developed to include the usual three components: business card, letterhead and envelope. Along with the logo and tag line, the three company colors were used throughout to emphasize each facet of the company’s tag line. This same theme was carried throughout P3’s website and overall brand and identity. < click image for larger display |
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WebsiteAs part of overall brand integration for P3, the website is broken into the three Ps that make up the company’s identity and focus: People, Performance and Productivity. A simple, graphic approach gets right to the point for this human resources and organizational development consultant. Her message and visuals are all about people performing better, coupled with fun energy and vibrant colors. < click image to visit website |
