Department Logo

As an internal initiative of Jackson, Technology Driven Marketing represents a new direction for the company. I chose a literal interpretation to show the move from traditional marketing toward digital marketing. The marketing department also moved away from paper job tracking to online job tracking.

Campaign Logo

Another internal initiative of Jackson, Agents of Innovation are employees that submit great ideas to the Innovator’s Club committee. Prizes are then awarded to those whose ideas are chosen. As part of the campaign, a desk calendar, main poster and smaller, quarterly posters feature extraordinary ideas from ordinary people. Inventions such as the eraser and paper clip were featured. The anybody-can-do-it idea drove the campaign, with a “secret agent” theme.

Brochure

LEXCO Wealth Management focuses on custom tailored investment solutions and wanted to update its image. Their prior image was a very cold and sterile corporate look, with buildings and no humanity. My objective was to develop a whole new direction: a clean, contemporary update that supported a luxurious and human-centric focus. This fit their custom investment approach with high net worth clients.

< click image for larger display

Campaign

To reinforce the timing of baseball season and announce the four-year sales accomplishment for Jackson’s Variable Annuities, I developed the Grand Slam campaign and overall concept (including direct mail and email). Direct mail included four over-sized baseball cards, bubble gum and foil packaging, while imprinted baseballs and bat pens were given away as promotional items. The big bonus was that the Colorado Rockies were going to the World Series at the same time.

< click image for larger display

Brand Integration

As part of my co-leadership in developing and managing the new brand’s integration (used in thousands of company deliverables), I established key formats, templates and the overall identity for the four product groups (variable & fixed annuites, mutual funds and life insurance). My primary focus though was on the variable annuities (five main products).

The key component of every product launch (2-4 times/yr.) was the sales kit, comprised of: a custom folder, annuity guide, investment guide, benefit profile brochures, CD, prospectus and various collateral.

< click image for larger display

Sales Kit & Brochure

One variable annuity product, Curiangard, needed to remain separate in all aspects from the main variable annuity products. I developed the wordmark and lead design of the brochure, sales kit, CD and collateral.

< click image for larger display

Tradeshow Booth

The Linsco/Private Ledger (LPL) tradeshow, Boston 2007, is an annual showcase of many of the largest financial services companies. Working with an exhibit vendor, I designed all visuals and helped incorporate the Jackson brand into the exhibit theme. This included: backlit pillars, a circular header, flatscreen video wall, collateral, promotional items, tables and gobo lights (projecting Jackson logos onto the floor).

< click image for larger display

Event Poster & Invitation

As an internal sales staff celebration, this poster was designed to capture the mood of a California pool party (where the event was held). I developed the main theme and title, Escape to Paradise, to reinforce a well-known California flower: the Bird of Paradise. An invitation was also produced as part of the event promotion.